These are the questions owners ask most often before committing a quarter to a sprint. The short answers are above; below are a few points that deserve more room, and links to the pages that go deeper.
Frequently asked questions
How much does a 90-day sprint cost?
Sprints are scoped under the group's published models: projects at $3,500–$25,000, retainers at $2,500–$12,000 per month, or hourly at $175–$350, plus GST/HST at your province's rate. The proposal gives the exact figure before work begins.
Do we have to sign a long contract?
No. A sprint ends at week 13 by design, and we offer no lock-in. Milestones and notice terms are written into the proposal so you know them before you commit.
How soon will we see a change?
Leading figures, such as reply time or follow-ups sent, usually move within the first few working weeks. The target figure takes longer, and the honest read comes in the day-90 review against the baseline.
We tried an agency before and it didn't work. Why would this be different?
Many agency engagements fail because nobody agreed a baseline, too many things changed at once, and reports showed activity instead of results. A sprint fixes one constraint, starts from a measured number, and reviews it with you every week. If it isn't moving, you'll know by week five, not month eight.
Who owns the website, ad accounts and data?
You do. Every account, page, template and list we create or touch sits in your business's name, and the day-90 handoff includes all files and access.
What if the sprint misses its target?
The day-90 review says so plainly, explains why using the decision log, and recommends whether to continue, change lanes or stop. A missed target with a clear reason is still useful information.
Will you promise a result?
No. We don't promise rankings, enquiry counts or revenue. We promise a measured baseline, a weekly review and an honest report.
How much of my time does a sprint need?
Plan on a few hours during the two-week diagnostic, then a 30-minute weekly review plus quick approvals. Owners who also do the hands-on work need more, which is set out in the proposal.
What reporting do we get?
A one-page weekly scoreboard, a running decision log, and a written day-90 review with a keep, kill or scale list. There is no monthly slide deck full of impressions and clicks.
Can a sprint work for a very small business?
Yes, if there is something to measure. A two-person business with steady enquiries can run a coached sprint on reply speed or repeat customers. A business in its first months may be better served by a few hours of advice.
Do you work in French?
Quebec sprints have to account for French-language rules on websites and advertising. Ask in your first message about French-language needs, and the proposal will state how they are handled.
Are you a contractor, accountant or lawyer?
No. BusinessBooster.ca provides business and marketing consulting only. We point to official sources on regulated topics and suggest professional advice where needed.
The question behind most questions: will it work?
Nobody can promise that a sprint will hit its target, and you should be wary of anyone who does. What we can promise is that you will know, every week, whether it is working.
That comes from three pieces. The diagnostic sets a baseline you agree with. The weekly scoreboard shows the target figure and two leading figures that move first. And the decision log records what we changed each week and what happened next. If nothing moves for two weeks, we change the approach. If nothing moves after a change of approach, the day-90 review will say so honestly.
On past agencies
Owners who have been burned before usually describe the same pattern: a long contract, a burst of activity, monthly reports full of traffic charts, and no clear link to sales. The fix isn't a better report; it's a different structure.
A sprint is short, so you can judge it without waiting a year. It has one target, so success isn't redefined halfway through. And everything sits in your name, so if you stop, nothing is held hostage. Read the results page for how we present our own evidence, including what it doesn't prove.
On money
The pricing page has the full table and a worked check you can run with your own figures. Two points worth repeating here:
- Fees and spend are separate. Ad spend and software are paid to the providers through accounts in your business's name.
- Everything is in writing. If a fee, notice period or policy matters to you, ask, and the answer goes into the proposal.
On timing within the year
Seasonal businesses should time a sprint so that weeks 7–12, when changes are bedding in, land just before their busy season. A landscaper might start in January; a heating business in late summer; a retailer before the holiday run-up. The regional pages note how climate and seasons affect timing in each province and territory.
On what a sprint asks of your team
A sprint is light on meetings and heavy on follow-through. The weekly review is 30 minutes, but the changes it decides on have to happen between reviews, and that usually falls to one or two people in your business.
Before you commit, check three things:
- Someone owns the target figure. In a quote-to-sale sprint that's often the office manager; in a lead flow sprint it may be the owner.
- That person has a few hours a week. If they're already at capacity, the proposal should shift more of the hands-on work to us.
- The owner will make the call each week. A review that ends with "let's think about it" is a lost week.
Teams that meet those three conditions tend to finish their sprints. Teams that don't usually stall around week six, when the early excitement fades and the routine work begins.
On what happens after day 90
Most owners choose one of three paths. Some keep running the scoreboard themselves and call for an occasional hourly check-in. Some start a second sprint on the next constraint, now that the first is routine. A few move to an ongoing retainer for a while. None of these is required, and the day-90 review guide explains how to decide.
Still have a question?
The quickest route is the free 30-minute consultation. Call, text or email with your question and your three key figures (monthly enquiries, how many become sales, and average sale value), and you'll get a straight answer from a senior strategist.