The lead flow boost is the sprint lane for businesses that need more of the right people getting in touch. It works on the channels closest to buying intent, such as your Google Business Profile, search results for the services you most want to sell, and small paid tests, and it judges every one of them on a single weekly number: cost per qualified enquiry.
What it is
A focused, 11-week push to raise qualified enquiries from a measured baseline, without wasting money on channels that can't be tracked.
We start with what you already own because it is cheapest. A neglected profile, a services page that never mentions price ranges, or a phone number buried at the bottom of the page can each cost more enquiries than a modest ad budget would win. Paid tests come second, and only with a weekly cap.
Who it is for
This lane fits when the diagnostic shows three things together:
- Your close rate is reasonable; you win a fair share of the people who contact you.
- The team has room for more work, at least in the services you want to grow.
- Enquiries are below what your market should produce.
If replies are slow or quotes rarely get a second follow-up, pick quote-to-sale first. Buying more enquiries for a leaky process is the most common way small businesses waste marketing money.
What's included
- Tracking first. Calls, texts, emails and web enquiries are counted by source from week three, so later decisions rest on real numbers.
- Google Business Profile tune-up. Categories, services, service area, photos of real work, and a steady habit of honest review requests.
- Money pages. One clear page for each service you want more of, answering price range, timing and service area, with your phone number at the top.
- One paid test at a time. Usually search ads on a short list of high-intent terms, in an account in your business's name, capped weekly.
- Weekly source review. Each source is kept, adjusted or cut on cost per qualified enquiry, not clicks or impressions.
Timeline
- Weeks 3–4: tracking, profile fixes, the first money page.
- Weeks 5–8: more pages, first paid test, first cut of anything that isn't working.
- Weeks 9–12: scale what works, write it down as a routine your team can keep running.
- Week 13: day-90 review against the baseline.
How results are measured
The headline figure is qualified enquiries per week, against the baseline in the charter. Supporting figures are cost per qualified enquiry by source and the close rate, which must hold steady; if enquiries rise but the close rate falls sharply, the new enquiries are poor fit.
A worked check: if one sale is worth $2,000 in gross profit and you close one in four qualified enquiries, each enquiry is worth about $500 to you. A paid source delivering enquiries at $120 each is a keeper; one at $650 is losing money even if it "feels busy".
The strongest evidence we can offer for this lane is results from our HVAC work: BCWide.ca reached 3× leads in 90 days, and CanroHeat.ca saw 250% lead growth. Your sector, market and starting point will differ, and we set targets from your baseline, not theirs.
Mistakes to avoid
- Measuring traffic instead of enquiries. Visits are easy to inflate and say little about revenue.
- Running three ad platforms at once. One test at a time tells you what worked.
- Letting a vendor own the ad account. Accounts should be in your business's name from day one.
- Stopping the profile work after week four. Reviews and fresh photos need a weekly habit, not a burst.
What we need from you
Lead flow work moves faster when the owner can answer a few questions quickly. Which services carry the healthiest margin? Which postal codes or towns do you actually want to drive to? What is the largest job you can take on next month? We also need admin access to your Google Business Profile, website and any ad accounts, all held in your business's name. If a former agency still controls any of them, recovering access becomes the first task of week three.
Next step
See how this lane sits beside the others on the services page, check pricing, or call, text or email with your current monthly enquiry count.
Frequently asked questions
Will you run Google Ads for us?
If the diagnostic supports it, yes, as a small weekly-capped test in an ad account owned by your business. Many sprints start with the free channels first, such as your Google Business Profile and existing pages, because they are cheaper to fix.
How much ad budget do we need?
It depends on your market and sale value. A useful starting point is to work backwards from what one sale is worth and what you can afford to pay for an enquiry, then cap spend so a failed test costs little.
Can SEO show results within 90 days?
Profile and page fixes for services you already rank near the top for can move within weeks. Brand-new rankings for competitive terms usually take longer than one sprint, so we set the target on enquiries rather than rankings.
What counts as a qualified enquiry?
We define it with you in the charter, for example a buyer in your service area asking about a service you sell at a size worth quoting. Spam, job seekers and vendor pitches don't count.